Trouble mounts for Maggi: After Delhi govt, Big Bazaar bans sale in their stores
-
NEW DELHI: Delhi government on Wednesday banned sales of Maggi noodles, the brand from Swiss foods major Nestle, from its stores after it found lead and monosodium glutamate in the eatable beyond permissible limit.
Ten out of 13 samples tested for lead content in the popular food item were found to have amounts higher than permissible limits.
According to Times Now, the sale will be banned in all Delhi government stores including Kendriya Bhandar.
"This falls under the category of misbranding," Delhi health minister Satyendar Jain had said. He added the government has decided to file a case against Nestle for selling unsafe product and fine it for misbranding Maggi noodles. Sources said Nestle officials will be summoned by the Delhi Government for explanation. When TOI tried to contact Nestle officials, their phones went unanswered.
Reports also suggest that taking cue from other states West Bengal has also sent the samples for testing.
At least 10 Indian states have either ordered the withdrawal of Maggi noodles from shops or testing of noodle samples, prior to taking action against the manufacturer, Nestle India Ltd.
Maggi sales have plunged in India since laboratory tests showed the noodles contained lead and the chemical flavor enhancer monosodium glutamate, or MSG, at levels higher than the legal minimum.
The brand from Swiss foods major Nestle, which is synonymous with noodles in India, has therefore also witnessed a severe dent in its popularity and image. Maggi, which clocks around Rs 1500 crore annually, contributes a significant portion of Nestle's total business in India.
Maggi, the two-minute gastronomical delight of children, flew off the shelves for the wrong reason on Tuesday. State governments from Delhi to Kerala, and from Tamil Nadu to Haryana, Maharashtra and West Bengal, deployed officials to randomly collect Maggi samples of different batches and dates for testing the safety of its content
Delhi health minister Satyendar Jain had said, "Last week, we lifted 13 samples of Maggi for testing following media reports of these being unsafe for consumption. We found the masala samples, tastemakers of at least 10 such packets, had lead content beyond the prescribed limit of 2.50pm." Jain also said five samples of masala were found containing monosodium glutamate (MSG) without proper label declaration.
A senior Delhi health official said all existing stocks of Maggi will have to be removed from the market immediately since 80% of samples tested were found to be unfit for human consumption.
Ten out of 13 samples tested for lead content in the popular food item were found to have amounts higher than permissible limits.
According to Times Now, the sale will be banned in all Delhi government stores including Kendriya Bhandar.
"This falls under the category of misbranding," Delhi health minister Satyendar Jain had said. He added the government has decided to file a case against Nestle for selling unsafe product and fine it for misbranding Maggi noodles. Sources said Nestle officials will be summoned by the Delhi Government for explanation. When TOI tried to contact Nestle officials, their phones went unanswered.
Reports also suggest that taking cue from other states West Bengal has also sent the samples for testing.
At least 10 Indian states have either ordered the withdrawal of Maggi noodles from shops or testing of noodle samples, prior to taking action against the manufacturer, Nestle India Ltd.
Maggi sales have plunged in India since laboratory tests showed the noodles contained lead and the chemical flavor enhancer monosodium glutamate, or MSG, at levels higher than the legal minimum.
The brand from Swiss foods major Nestle, which is synonymous with noodles in India, has therefore also witnessed a severe dent in its popularity and image. Maggi, which clocks around Rs 1500 crore annually, contributes a significant portion of Nestle's total business in India.
Maggi, the two-minute gastronomical delight of children, flew off the shelves for the wrong reason on Tuesday. State governments from Delhi to Kerala, and from Tamil Nadu to Haryana, Maharashtra and West Bengal, deployed officials to randomly collect Maggi samples of different batches and dates for testing the safety of its content
Delhi health minister Satyendar Jain had said, "Last week, we lifted 13 samples of Maggi for testing following media reports of these being unsafe for consumption. We found the masala samples, tastemakers of at least 10 such packets, had lead content beyond the prescribed limit of 2.50pm." Jain also said five samples of masala were found containing monosodium glutamate (MSG) without proper label declaration.
A senior Delhi health official said all existing stocks of Maggi will have to be removed from the market immediately since 80% of samples tested were found to be unfit for human consumption.
India’s fastest train completes final test run in record time
-
AGRA: The sixth and final trial for Gatimaan Express, the first semi high-speed train service between Delhi and Agra, was completed on Tuesday, during which the train covered the 195-km journey in 115 minutes, clocking a maximum speed of 160-plus kmph. Prime Minister Narendra Modi is expected to flag off the train, touted to be the country's fastest, in the second week of June.
Equipped with a 5,400HP electric locomotive and 12 modern coaches, the train, however, arrived 10 minutes late as it was expected to cover the journey in about 105 minutes.
Bhupinder Dhillon, public relations officer for divisional railway manager (DRM), Agra, told TOI, "It was the last trial run of Gatimaan Express, which was conducted by the maintenance department of Northern Railway. So, now we can expect the train to be flagged off soon."
Another senior official said, "The clearance from CRS is expected any time and we are gearing up to launch the train. Plans are afoot to have the PM flag off the train in the second week of this month." Railways is celebrating Modi government's completion of one year in office with a fortnight of programmes from May 26 to June 9.
On Tuesday, the train, which has no stoppages in its 195-km route, began its journey from New Delhi station at 11.15 am and arrived at Agra Catt station at 1.10 pm, 10 minutes later than its correct time. On its journey back, the train started from Agra Cantt at 2.20pm and reached Delhi at 4.25pm, taking a total time of 2 hours 25 minutes. Interestingly, the current fastest train, Bhopal Shatabdi, takes 2 hours six minutes to cover the same distance, including a two-minute halt at Mathura.
The running schedule of the train as well as its fare have already been decided by the railway authorities. The fare for Gatimaan Express will be 25% more than what a Shatabdi passenger has to pay. One-way fare of the air-conditioned chair car has been fixed at Rs 690, while a passenger will be required to spend Rs 1,365 for the executive class.
For Shatabadi, a passenger is required to pay Rs 540 for a chair car seat and Rs 1,040 for the executive class.
The train is expected to start from New Delhi at 8 am and reach Agra by 9.45 am. On its journey back, the train will start from Agra at 5.30 pm are reach Delhi at 7.15 pm.
Equipped with a 5,400HP electric locomotive and 12 modern coaches, the train, however, arrived 10 minutes late as it was expected to cover the journey in about 105 minutes.
Bhupinder Dhillon, public relations officer for divisional railway manager (DRM), Agra, told TOI, "It was the last trial run of Gatimaan Express, which was conducted by the maintenance department of Northern Railway. So, now we can expect the train to be flagged off soon."
Another senior official said, "The clearance from CRS is expected any time and we are gearing up to launch the train. Plans are afoot to have the PM flag off the train in the second week of this month." Railways is celebrating Modi government's completion of one year in office with a fortnight of programmes from May 26 to June 9.
On Tuesday, the train, which has no stoppages in its 195-km route, began its journey from New Delhi station at 11.15 am and arrived at Agra Catt station at 1.10 pm, 10 minutes later than its correct time. On its journey back, the train started from Agra Cantt at 2.20pm and reached Delhi at 4.25pm, taking a total time of 2 hours 25 minutes. Interestingly, the current fastest train, Bhopal Shatabdi, takes 2 hours six minutes to cover the same distance, including a two-minute halt at Mathura.
The running schedule of the train as well as its fare have already been decided by the railway authorities. The fare for Gatimaan Express will be 25% more than what a Shatabdi passenger has to pay. One-way fare of the air-conditioned chair car has been fixed at Rs 690, while a passenger will be required to spend Rs 1,365 for the executive class.
For Shatabadi, a passenger is required to pay Rs 540 for a chair car seat and Rs 1,040 for the executive class.
The train is expected to start from New Delhi at 8 am and reach Agra by 9.45 am. On its journey back, the train will start from Agra at 5.30 pm are reach Delhi at 7.15 pm.
Sena mantri ‘stalls’ 500 eco clearances in Maharashtra
-
MUMBAI: Even as chief minister Devendra Fadnavis is wooing investors and trying to make it easier to do business in the state by cutting red tape, the state environment minister has arbitrarily held up clearances for more than 500 industrial, irrigation and mining projects in the state.
Environment minister Ramdas Kadam, from the Shiv Sena, has reportedly asked officials in his department to put on hold the meetings of the State Expert Appraisal Committee (SEAC), which clears the projects, till further instructions. The instructions from the minister came in end-April and the committee has not met since, officials familiar with the matter told TOI on the condition of anonymity.
The panel's job is to clear projects at the state level instead of them having to go all the way to the Ministry of Environment and Forests; it usually meets two to three times a month. Of the 522 projects from across the state awaiting its clearance are Lloyd group's project in Chandrapur and one by Aditya Brila group in Raigad; also pending are proposals from Vidarbha Irrigation Development Corporation, Krishna Vally Development Corporation, Mumbai Port Trust, Godavari Marathwada Irrigation Development Corporation and Indian Oil Corporation, among others. Some 56 of these proposals were received after the current government took office in November last.
Officials said Kadam has stalled the panel's meetings to create an artificial pressure situation so that some projects can be cleared on priority. "He wants the agenda for the meeting to be sent to his office, and the panel to clear on priority the proposals that he selects. It has never happened before," said sources.
Kadam denied that he gave any such instructions. "I have not given any instructions to put the meetings on hold. The panel held its last meeting last Tuesday. Some officials in the department have a vested interest in spreading such false news."
The function of the SEAC is to speed up administrative approvals and environment clearances for projects in a transparent manner. The panel is constituted by the Centre but works under the state environment department; it has a term of three years. The current committee consists of chairman TC Benjamin, a former IAS officer, and six experts. Benjamin was not available for comment. Principal secretary Malini Shankar, who took charge of the environment department just last week, was also not available for comment.
"On one hand, the government is making efforts to promote the Make in Maharashtra initiative, with the chief minister himself visiting various countries to seek investment, and here is his own minister trying to delay clearance of proposals," an official said.
MUMBAI: Even as chief minister Devendra Fadnavis is wooing investors and trying to make it easier to do business in the state by cutting red tape, the state environment minister has arbitrarily held up clearances for more than 500 industrial, irrigation and mining projects in the state.
Environment minister Ramdas Kadam, from the Shiv Sena, has reportedly asked officials in his department to put on hold the meetings of the State Expert Appraisal Committee (SEAC), which clears the projects, till further instructions. The instructions from the minister came in end-April and the committee has not met since, officials familiar with the matter told TOI on the condition of anonymity.
The panel's job is to clear projects at the state level instead of them having to go all the way to the Ministry of Environment and Forests; it usually meets two to three times a month. Of the 522 projects from across the state awaiting its clearance are Lloyd group's project in Chandrapur and one by Aditya Brila group in Raigad; also pending are proposals from Vidarbha Irrigation Development Corporation, Krishna Vally Development Corporation, Mumbai Port Trust, Godavari Marathwada Irrigation Development Corporation and Indian Oil Corporation, among others. Some 56 of these proposals were received after the current government took office in November last.
Officials said Kadam has stalled the panel's meetings to create an artificial pressure situation so that some projects can be cleared on priority. "He wants the agenda for the meeting to be sent to his office, and the panel to clear on priority the proposals that he selects. It has never happened before," said sources.
Kadam denied that he gave any such instructions. "I have not given any instructions to put the meetings on hold. The panel held its last meeting last Tuesday. Some officials in the department have a vested interest in spreading such false news."
The function of the SEAC is to speed up administrative approvals and environment clearances for projects in a transparent manner. The panel is constituted by the Centre but works under the state environment department; it has a term of three years. The current committee consists of chairman TC Benjamin, a former IAS officer, and six experts. Benjamin was not available for comment. Principal secretary Malini Shankar, who took charge of the environment department just last week, was also not available for comment.
"On one hand, the government is making efforts to promote the Make in Maharashtra initiative, with the chief minister himself visiting various countries to seek investment, and here is his own minister trying to delay clearance of proposals," an official said.
Environment minister Ramdas Kadam, from the Shiv Sena, has reportedly asked officials in his department to put on hold the meetings of the State Expert Appraisal Committee (SEAC), which clears the projects, till further instructions. The instructions from the minister came in end-April and the committee has not met since, officials familiar with the matter told TOI on the condition of anonymity.
The panel's job is to clear projects at the state level instead of them having to go all the way to the Ministry of Environment and Forests; it usually meets two to three times a month. Of the 522 projects from across the state awaiting its clearance are Lloyd group's project in Chandrapur and one by Aditya Brila group in Raigad; also pending are proposals from Vidarbha Irrigation Development Corporation, Krishna Vally Development Corporation, Mumbai Port Trust, Godavari Marathwada Irrigation Development Corporation and Indian Oil Corporation, among others. Some 56 of these proposals were received after the current government took office in November last.
Officials said Kadam has stalled the panel's meetings to create an artificial pressure situation so that some projects can be cleared on priority. "He wants the agenda for the meeting to be sent to his office, and the panel to clear on priority the proposals that he selects. It has never happened before," said sources.
Kadam denied that he gave any such instructions. "I have not given any instructions to put the meetings on hold. The panel held its last meeting last Tuesday. Some officials in the department have a vested interest in spreading such false news."
The function of the SEAC is to speed up administrative approvals and environment clearances for projects in a transparent manner. The panel is constituted by the Centre but works under the state environment department; it has a term of three years. The current committee consists of chairman TC Benjamin, a former IAS officer, and six experts. Benjamin was not available for comment. Principal secretary Malini Shankar, who took charge of the environment department just last week, was also not available for comment.
"On one hand, the government is making efforts to promote the Make in Maharashtra initiative, with the chief minister himself visiting various countries to seek investment, and here is his own minister trying to delay clearance of proposals," an official said.
DIPP secretary Amitabh Kant counters plagiarism charges against Make in India symbol
-
NEW DELHI: In a series of tweets, Department of Industrial Policy & Promotion secretary Amitabh Kant has explained why the government chose a mechanical lion as the 'Make in India' symbol, countering allegations of plagiarism.
"Since time immemorial Lion has been the official emblem of India. Stands for courage, tenacity & wisdom - all Indian values," Kant tweeted immediately after the issue started trending on Twitter. A news report had said there was remarkable similarity between the 'Make in India' symbol and a lion with wheels depicted in a campaign by a Swiss bank. The story by thenewsminute.com pointed out that the 'Make in India' representation resembled the one used in "a sponsored campaign of the Cantonal Bank of Zurich in Switzerland."
"Designed by Swiss designer Nadine Geissbulher, it was launched on July 4, 2013," the report said. India's campaign started in September 2014.
The report prompted a tweet that asked, 'Even the Make in India lion was not Make in India?' The industrial lion for the 'Make in India' campaign was designed by the Indian subsidiary of the US agency Wieden+Kennedy. V Sunil, Executive Creative Director of Wieden+Kennedy, stoutly defended any charge of plagiarism.
"For starters, the Ashoka is one of the strongest symbols of India, it's a natural and obvious connection — the four lions and the chakra - wheel of progress. When we decided to use the lion, that's what we were thinking," Sunil said. "The industrial wheels design is just one of 30 lions, each represents a different sector — auto parts, textiles, etc. This is amusing.
There's absolutely no reason for a country like ours to copy some random lion off a train." "All d 30 vibrant & dynamic Make In India Lions. Not 1 of them resembles d dull, boring & monotonous Swiss or Cuban Lion," Kant said on the microblogging site as the tweets poured in. Kant also had the same explanation for how the design came about. "The logo is inspired by India's strongest symbol ever- TheAshoka emblem+ a bit of RBI," Kant said in another tweet. "Wheel in Ashoka Chakra forms the centerpiece of India's national flag. Wheel denotes peaceful progress & dynamism," a tweet by Kant read.
The 'Make in India' lion with wheels logo was used extensively during the Hannover Messe fair in Germany in April to attract foreign investment. "We will take this head on. These allegations are being made by a competing agency with malicious intentions. When we had announced the campaign, we made it clear that the wheels were from the Ashoka Chakra. This is defamatory," said a government official.
Prime Minister Narendra Modi launched the 'Make in India' campaign last year to promote domestic production with the aim of increasing the share of manufacturing to 25 per cent of GDP by 2022 from 16 per cent currently.
"Since time immemorial Lion has been the official emblem of India. Stands for courage, tenacity & wisdom - all Indian values," Kant tweeted immediately after the issue started trending on Twitter. A news report had said there was remarkable similarity between the 'Make in India' symbol and a lion with wheels depicted in a campaign by a Swiss bank. The story by thenewsminute.com pointed out that the 'Make in India' representation resembled the one used in "a sponsored campaign of the Cantonal Bank of Zurich in Switzerland."
"Designed by Swiss designer Nadine Geissbulher, it was launched on July 4, 2013," the report said. India's campaign started in September 2014.
The report prompted a tweet that asked, 'Even the Make in India lion was not Make in India?' The industrial lion for the 'Make in India' campaign was designed by the Indian subsidiary of the US agency Wieden+Kennedy. V Sunil, Executive Creative Director of Wieden+Kennedy, stoutly defended any charge of plagiarism.
"For starters, the Ashoka is one of the strongest symbols of India, it's a natural and obvious connection — the four lions and the chakra - wheel of progress. When we decided to use the lion, that's what we were thinking," Sunil said. "The industrial wheels design is just one of 30 lions, each represents a different sector — auto parts, textiles, etc. This is amusing.
There's absolutely no reason for a country like ours to copy some random lion off a train." "All d 30 vibrant & dynamic Make In India Lions. Not 1 of them resembles d dull, boring & monotonous Swiss or Cuban Lion," Kant said on the microblogging site as the tweets poured in. Kant also had the same explanation for how the design came about. "The logo is inspired by India's strongest symbol ever- TheAshoka emblem+ a bit of RBI," Kant said in another tweet. "Wheel in Ashoka Chakra forms the centerpiece of India's national flag. Wheel denotes peaceful progress & dynamism," a tweet by Kant read.
The 'Make in India' lion with wheels logo was used extensively during the Hannover Messe fair in Germany in April to attract foreign investment. "We will take this head on. These allegations are being made by a competing agency with malicious intentions. When we had announced the campaign, we made it clear that the wheels were from the Ashoka Chakra. This is defamatory," said a government official.
Prime Minister Narendra Modi launched the 'Make in India' campaign last year to promote domestic production with the aim of increasing the share of manufacturing to 25 per cent of GDP by 2022 from 16 per cent currently.
Will return to India when I feel safe: Taslima
-
KOLKATA: Controversial Bangladeshi writer Taslima Nasrin, who has relocated to the US after death threats by radicals from her country, on Wednesday said she has not left India permanently and will return when she feels safe.
"Was threatened by Islamists who killed atheist bloggers in B'desh. Worried. Wanted to meet GOI (Government of India). No appointment. Left. Will be back when feel safe," Nasrin tweeted.
New York-based advocacy group Center for Inquiry had on Tuesday said they had helped her relocate from India following threats by radicals responsible for killing three secular bloggers in Bangladesh since February.
"Islamic radicals reportedly linked to al-Qaeda, the same violent extremists who claimed responsibility for the recent murders of freethought writers Avijit Roy, Washiqur Rahman, and Ananta Bijoy Das, have been threatening the life of Taslima Nasrin," New York-based advocacy group Center for Inquiry said in a press release.
"Because of the very real danger to her life, Taslima has decided to leave India. For the indefinite future, to preserve her life, she will need to stay in the United States- where she currently has no job or home," said Ronald A Lindsay, President & CEO of the group.
Lindsay said that these death threats should be taken very seriously as three writers have been viciously murdered in three months. "We at the Center for Inquiry are doing all we can to keep her out of harm's way," he added.
"I often go to USA. To give lectures & to see my family. I havn't left India permanently. Indian govt always provides security," Nasreen, whose books like 'Lajja' and 'Dwikhandito' have attracted the ire of fundamentalists, said in another tweet.
The 52-year-old writer has been living in exile since 1994 in the wake of death threats by Muslim fundamentalist outfits.
After a long stay in Europe she took refuge in India in 2004. She stayed in Kolkata, which she called her home till 2007 when she was bundled out following violent protests by Muslims against her work.
She stayed in an undisclosed location in New Delhi for about seven months till she left for Sweden, which granted her citizenship.
She, however, returned to Delhi and has been continuously getting Indian visa.
"Pet cat is waiting," she said in her tweets today.
"Was threatened by Islamists who killed atheist bloggers in B'desh. Worried. Wanted to meet GOI (Government of India). No appointment. Left. Will be back when feel safe," Nasrin tweeted.
New York-based advocacy group Center for Inquiry had on Tuesday said they had helped her relocate from India following threats by radicals responsible for killing three secular bloggers in Bangladesh since February.
"Islamic radicals reportedly linked to al-Qaeda, the same violent extremists who claimed responsibility for the recent murders of freethought writers Avijit Roy, Washiqur Rahman, and Ananta Bijoy Das, have been threatening the life of Taslima Nasrin," New York-based advocacy group Center for Inquiry said in a press release.
"Because of the very real danger to her life, Taslima has decided to leave India. For the indefinite future, to preserve her life, she will need to stay in the United States- where she currently has no job or home," said Ronald A Lindsay, President & CEO of the group.
Lindsay said that these death threats should be taken very seriously as three writers have been viciously murdered in three months. "We at the Center for Inquiry are doing all we can to keep her out of harm's way," he added.
"I often go to USA. To give lectures & to see my family. I havn't left India permanently. Indian govt always provides security," Nasreen, whose books like 'Lajja' and 'Dwikhandito' have attracted the ire of fundamentalists, said in another tweet.
The 52-year-old writer has been living in exile since 1994 in the wake of death threats by Muslim fundamentalist outfits.
After a long stay in Europe she took refuge in India in 2004. She stayed in Kolkata, which she called her home till 2007 when she was bundled out following violent protests by Muslims against her work.
She stayed in an undisclosed location in New Delhi for about seven months till she left for Sweden, which granted her citizenship.
She, however, returned to Delhi and has been continuously getting Indian visa.
"Pet cat is waiting," she said in her tweets today.
E-commerce companies bet big on native ads
-
BENGALURU: For Flipkart and Snapdeal, it's not enough that they are among the biggest advertisers in the country — they want to be ad companies of sorts themselves.
As millions more warm up to shopping online for things as diverse as refrigerators and groceries, digital marketplaces are developing capabilities to place ads in their own pages, aiming for a slice of the expanding ecommerce ad pie. They are also partnering with ad tech companies to create contextual ad content -- all known as native advertising.
Flipkart was among the earliest to spot an opportunity. The country's most valuable online marketplace recently created an advertisements business segment overseen directly by cofounder and group chief executive Sachin Bansal.
In the context of e-commerce, native ads — often disguised as regular content — are strategically placed on websites to be topically relevant to the content alongside, making them non-intrusive and more effective than traditional banner or pop-up ads.
For online marketplaces, these ads promise a significant additional flow of revenue from the hundreds of thousands of merchants selling wares on their websites and mobile apps.
"A lot of the e-commerce companies want native ads today," said Piyush Shah, chief product officer at InMobi, a mobile advertising network that competes with Google and Facebook. "Native is a big focus area for us as it gives better conversion rates and better quality of users."
InMobi now works with more than 40 companies including Flipkart, online payments and ecommerce firm Paytm and classifieds website OLX. Ecommerce companies such as ShopClues, which uses InMobi's native ad platform launched last year, have contributed to a huge jump in its domestic revenue — to 10-15% of its daily average revenue of about $1.25 million (nearly Rs 8 crore) in the last 9 months from just about 5% previously.
"(A native ad) costs the same as banner ads, but is three times more effective," said Nitin Agarwal, senior director of marketing at ShopClues.com Digital ad spend in India is expected to rise 37% to Rs 4,661 crore this year, driven in large part by ecommerce firms, according to advertising giant GroupM. Online shoppers are estimated to nearly triple to 100 million by 2016, according to a report last year from Google and Forrester Consulting.
"As the bulk of Indian population moves to mobile devices, new formats of ads like native are beginning to surface, as banners and pop-ups are no longer suitable," said Neha Dharia, analyst at Ovum Research. "(And) as digital media consumption evolves, so will ad platforms. Native ads are a result of the evolution."
Flipkart's Bansal, in an earlier conversation with ET, said the company will roll out a platform for its 30,000 sellers to advertise on its website and mobile app.
As millions more warm up to shopping online for things as diverse as refrigerators and groceries, digital marketplaces are developing capabilities to place ads in their own pages, aiming for a slice of the expanding ecommerce ad pie. They are also partnering with ad tech companies to create contextual ad content -- all known as native advertising.
Flipkart was among the earliest to spot an opportunity. The country's most valuable online marketplace recently created an advertisements business segment overseen directly by cofounder and group chief executive Sachin Bansal.
In the context of e-commerce, native ads — often disguised as regular content — are strategically placed on websites to be topically relevant to the content alongside, making them non-intrusive and more effective than traditional banner or pop-up ads.
For online marketplaces, these ads promise a significant additional flow of revenue from the hundreds of thousands of merchants selling wares on their websites and mobile apps.
"A lot of the e-commerce companies want native ads today," said Piyush Shah, chief product officer at InMobi, a mobile advertising network that competes with Google and Facebook. "Native is a big focus area for us as it gives better conversion rates and better quality of users."
InMobi now works with more than 40 companies including Flipkart, online payments and ecommerce firm Paytm and classifieds website OLX. Ecommerce companies such as ShopClues, which uses InMobi's native ad platform launched last year, have contributed to a huge jump in its domestic revenue — to 10-15% of its daily average revenue of about $1.25 million (nearly Rs 8 crore) in the last 9 months from just about 5% previously.
"(A native ad) costs the same as banner ads, but is three times more effective," said Nitin Agarwal, senior director of marketing at ShopClues.com Digital ad spend in India is expected to rise 37% to Rs 4,661 crore this year, driven in large part by ecommerce firms, according to advertising giant GroupM. Online shoppers are estimated to nearly triple to 100 million by 2016, according to a report last year from Google and Forrester Consulting.
"As the bulk of Indian population moves to mobile devices, new formats of ads like native are beginning to surface, as banners and pop-ups are no longer suitable," said Neha Dharia, analyst at Ovum Research. "(And) as digital media consumption evolves, so will ad platforms. Native ads are a result of the evolution."
Flipkart's Bansal, in an earlier conversation with ET, said the company will roll out a platform for its 30,000 sellers to advertise on its website and mobile app.
Interpol issues 'red notice' for six linked to Fifa probe
-
PARIS: Interpol has put six men with ties to Fifa on its most wanted list, issuing an international alert for the global football body's two former officials and four executives on charges including racketeering and corruption.
The 'Red Notices'' announced on Wednesday were for former Fifa vice president Jack Warner of Trinidad and former executive committee member Nicolas Leoz of Paraguay.
Others listed were Argentinians Alejandro Burzaco and brothers Hugo and Mariano Jinkis, who together are accused of paying more than $100 million in bribes for media and commercial rights to soccer tournaments; and Jose Margulies, a Brazilian broadcast executive.
The announcement from Interpol comes a day after Sepp Blatter announced he will step down as Fifa president amid the widening corruption scandal.
The 'Red Notices'' announced on Wednesday were for former Fifa vice president Jack Warner of Trinidad and former executive committee member Nicolas Leoz of Paraguay.
Others listed were Argentinians Alejandro Burzaco and brothers Hugo and Mariano Jinkis, who together are accused of paying more than $100 million in bribes for media and commercial rights to soccer tournaments; and Jose Margulies, a Brazilian broadcast executive.
The announcement from Interpol comes a day after Sepp Blatter announced he will step down as Fifa president amid the widening corruption scandal.
:::BRANCHES OF SCIENCE :::
-
BRANCHES OF SCIENCE
Aerodynamics : the study of the motion of gas on objects and the forces created
Anatomy : the study of the structure and organization of living things
Anthropology : the study of human cultures both past and present
Archaeology : the study of the material remains of cultures
Astronomy : the study of celestial objects in the universe
Astrophysics : the study of the physics of the universe
Bacteriology : the study of bacteria in relation to disease
Biochemistry : the study of the organic chemistry of compounds and processes occurring in organisms
Biophysics : the application of theories and methods of the physical sciences to questions of biology
Biology : the science that studies living organisms
Botany : the scientific study of plant life
Chemical Engineering : the application of science, mathematics, and economics to the process of converting raw materials or chemicals into more useful or valuable forms
Chemistry : the science of matter and its interactions with energy and itself
Climatology : the study of climates and investigations of its phenomena and causes
Computer Science : the systematic study of computing systems and computation
Ecology : the study of how organisms interact with each other and their environment
Electronics : science and technology of electronic phenomena
Engineering : the practical application of science to commerce or industry
Entomology : the study of insects
Environmental Science : the science of the interactions between the physical, chemical, and biological components of the environment
Forestry : the science of studying and managing forests and plantations, and related natural resources
Genetics : the science of genes, heredity, and the variation of organisms
Geology : the science of the Earth, its structure, and history Marine Biology: the study of animal and plant life within saltwater ecosystems
Mathematics : a science dealing with the logic of quantity and shape and arrangement
Medicine : the science concerned with maintaining health and restoring it by treating disease
Meteorology : study of the atmosphere that focuses on weather processes and forecasting
Microbiology : the study of microorganisms, including viruses, prokaryotes and simple eukaryotes
Mineralogy : the study of the chemistry, crystal structure, and physical (including optical) properties of minerals
Molecular Biology : the study of biology at a molecular level
Nuclear Physics : the branch of physics concerned with the nucleus of the atom
Neurology : the branch of medicine dealing with the nervous system and its disorders
Oceanography : study of the earth's oceans and their interlinked ecosystems and chemical and physical processes
Organic Chemistry : the branch of chemistry dedicated to the study of the structures, synthesis, and reactions of carbon-containing compounds
Ornithology : the study of birds
Paleontology : the study of life-forms existing in former geological time periods Petrology: the geological and chemical study of rocks
Physics : the study of the behavior and properties of matter
Physiology : the study of the mechanical, physical, and biochemical functions of living organisms
Radiology : the branch of medicine dealing with the applications of radiant energy, including x-rays and radioisotopes
Seismology : the study of earthquakes and the movement of waves through the Earth
Taxonomy : the science of classification of animals and plants
Thermodynamics : the physics of energy, heat, work, entropy and the spontaneity of processes
Zoology : the study of animals
Aerodynamics : the study of the motion of gas on objects and the forces created
Anatomy : the study of the structure and organization of living things
Anthropology : the study of human cultures both past and present
Archaeology : the study of the material remains of cultures
Astronomy : the study of celestial objects in the universe
Astrophysics : the study of the physics of the universe
Bacteriology : the study of bacteria in relation to disease
Biochemistry : the study of the organic chemistry of compounds and processes occurring in organisms
Biophysics : the application of theories and methods of the physical sciences to questions of biology
Biology : the science that studies living organisms
Botany : the scientific study of plant life
Chemical Engineering : the application of science, mathematics, and economics to the process of converting raw materials or chemicals into more useful or valuable forms
Chemistry : the science of matter and its interactions with energy and itself
Climatology : the study of climates and investigations of its phenomena and causes
Computer Science : the systematic study of computing systems and computation
Ecology : the study of how organisms interact with each other and their environment
Electronics : science and technology of electronic phenomena
Engineering : the practical application of science to commerce or industry
Entomology : the study of insects
Environmental Science : the science of the interactions between the physical, chemical, and biological components of the environment
Forestry : the science of studying and managing forests and plantations, and related natural resources
Genetics : the science of genes, heredity, and the variation of organisms
Geology : the science of the Earth, its structure, and history Marine Biology: the study of animal and plant life within saltwater ecosystems
Mathematics : a science dealing with the logic of quantity and shape and arrangement
Medicine : the science concerned with maintaining health and restoring it by treating disease
Meteorology : study of the atmosphere that focuses on weather processes and forecasting
Microbiology : the study of microorganisms, including viruses, prokaryotes and simple eukaryotes
Mineralogy : the study of the chemistry, crystal structure, and physical (including optical) properties of minerals
Molecular Biology : the study of biology at a molecular level
Nuclear Physics : the branch of physics concerned with the nucleus of the atom
Neurology : the branch of medicine dealing with the nervous system and its disorders
Oceanography : study of the earth's oceans and their interlinked ecosystems and chemical and physical processes
Organic Chemistry : the branch of chemistry dedicated to the study of the structures, synthesis, and reactions of carbon-containing compounds
Ornithology : the study of birds
Paleontology : the study of life-forms existing in former geological time periods Petrology: the geological and chemical study of rocks
Physics : the study of the behavior and properties of matter
Physiology : the study of the mechanical, physical, and biochemical functions of living organisms
Radiology : the branch of medicine dealing with the applications of radiant energy, including x-rays and radioisotopes
Seismology : the study of earthquakes and the movement of waves through the Earth
Taxonomy : the science of classification of animals and plants
Thermodynamics : the physics of energy, heat, work, entropy and the spontaneity of processes
Zoology : the study of animals
No comments:
Post a Comment